Category hierarchy
Organize products from broad commercial categories down to the level of detail needed for the decision.
Product classification
Make different marketplaces speak a common product language.
A consistent classification model helps teams compare products across sources, markets and channels without inheriting every inconsistency in the original listing structure.
Explore our approach
The approach
Built to make evidence more useful.
Technology matters when it creates a clearer, more comparable and more responsible basis for decision-making.
Product attributes
Structure dimensions such as brand, format, variant, pack, quantity and other category-relevant properties.
Consistency checks
Review unusual, ambiguous and high-impact classifications rather than relying on automated labels alone.
The operating model01 02 03
Traceable steps. Consistent judgment.
A repeatable analytical workflow helps teams interpret market movement without reducing complex evidence to a black box.
Define
Agree the taxonomy and attributes that matter to the market question.
Classify
Apply repeatable rules and machine assistance to organize the product set.
Review
Examine exceptions and refine mappings where source information is incomplete.
Working principles
Clarity is part of the product.
Independent of source menus
A common category tree makes comparison possible even when marketplaces organize products differently.
Category-specific depth
The useful attributes for beauty, electronics and food are not identical; the model should reflect the category.
Human review where it matters
Automation increases scale, while review focuses attention on ambiguity and commercially important exceptions.
Versioned definitions
Classification rules should remain traceable as categories, terminology and market behavior evolve.
Start a conversation
Talk to our team